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On February 25, 2025, Tesla made waves in the automotive industry by quietly launching its Over-The-Air (OTA) software update, version 2024.45.32.12, which introduced the much-anticipated city road Autopilot assistance feature to the Chinese marketThis event, characterized by industry insiders as a "sudden strike," marked the official entry of the Full Self-Driving (FSD) function into China after five years of waitingThe new update brought with it four core functionalities: automatic exit on ramps/intersections, traffic light recognition and turning, smart lane changes, and autonomous route selection without navigationIt is noteworthy that while Tesla continues to label this as an Autopilot upgrade, the functionality closely mirrors that of the North American FSD, available only to subscribers of the 64,000 RMB FSD service and for vehicles equipped with the AI 4.0 hardware.
In the face of cross-border data limitations between the US and China, Tesla has adopted a unique approach to overcome the technological dilemma: it has resorted to using the internet to capture videos of Chinese road conditions for simulation trainingElon Musk has acknowledged that the rules concerning bus lanes in China, which impose time restrictions on vehicle access, pose significant challengesThe stringent penalties for violations require the system to accurately interpret time indicatorsThis method of "remote training" starkly contrasts with BYD, which collects real-life driving test data amounting to 72 million kilometers daily.
Meanwhile, local competitors have established their defensive strategiesHuawei, for instance, has been proactive in asserting the capabilities of its ADS 3.0 technologyYu Chengdong, the company's CEO, highlighted that through extensive testing, the Huawei system has achieved full automation from parking space to parking spaceFurthermore, by leveraging vehicle-to-infrastructure collaboration, Huawei has significantly enhanced safety features within its driving solutions.
BYD has taken a different route by introducing its "human wave strategy," aiming to bring high-grade intelligent driving capabilities down to vehicles priced at 78,800 RMB
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The release of 21 new models, all equipped with the "God's Eye" system, has allowed BYD to construct a robust data moat with over 4.4 million intelligent driving modelsThis strategy illustrates how traditional manufacturers are responding to Tesla’s entry by innovating within their own product lines.
The landscape of the automotive industry is currently undergoing a significant reshapingYu Kai of Horizon Robotics predicts that 2025 will mark the inaugural year for "hands-free driving." Tesla’s entry into the market has undoubtedly accelerated the differentiation within the industryLeading firms are maintaining their edge through end-to-end technologies, with Huawei's ADS 3.0 claiming over 70% of ordersIts advanced technology and reliable performance have made it a favored choice among various automakersIn contrast, mid-tier players are pivoting towards partnerships with suppliers, optimizing their intelligent driving technologies through resource integrationJoint ventures may begin to retreat to the assisted driving market, gradually losing competitive advantages in the smart driving sector under the dual pressure exerted by domestic manufacturers and TeslaThis transformative wave of competition may echo the electric car surge initiated by the local production of the Tesla Model 3 in 2020, propelling the penetration rate of intelligent features from below 10% toward a significant 50%. The continuous evolution and popularization of intelligent driving technology signal a profound transformation for the automotive sector, transitioning from traditional transportation tools into intelligent mobile terminals.
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